Welcome! Find out why wool is best.
The Australian wool and sheepmeat industries are some of the most advanced in the world. We care about our sheep and spend a lot of time and money in research and development to ensure consistently happier and healthier animals.
Latest news
26 Sep - Half of all '08 lambs will not be mulesed (The Land - online, new window)
25 Sep - MerinoCool™ - year-round comfort that’s lightweight and versatile (AWI website, new window)
25 Sep - MerinoFresh™ delivers easy-to-care shower freshness (AWI website, new window)
22 Sep - Shower suit cleans up in Japan for AWI (AWI website, new window)
19 Sep - Woolmark brand revitalisation - USA embraces Merino (AWI website, new window)
17 Sep - Road to 2010 Forums
9 Sep - 'Painless' version of mulesing close (The Sydney Morning Herald online, new window)
Think about it...
Farmers wouldn't be in the business of farming if they didn't like and care for animals.
Healthy and contented animals are good for business. A happy sheep is a profitable sheep.